2017-2018 Annual Sponsors

Selling & Marketing the Intangible

May 15, 2017
6:00 PM CDT to 9:00 PM CDT
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Hickory Street Annex
501 S 2nd Ave #200
Dallas, TX 75226


Selling a product is easy and that's what being a vendor is. Selling the intangible is more difficult, but that's what gets you to the partner level.

We discuss proven steps to position your company as a resource and not a service provider. Your experiences and design abilities are the only thing that separate you from your competition. You will learn how to attract the right clients and how to provide them more value so price becomes less important. Learn to leverage relationships on and offline, to price design and expertise appropriately, and ways to become invaluable to your clients.


About the Speaker


Nick Borelli

President, Borelli Strategies  (Cleveland, OH)


Nick Borelli, President and Strategist of Borelli Strategies, has been in the event industry since he was 14 years old. He specializes in digital marketing strategies through consulting, coaching, and brand communication management for events and event companies.


Nick has been awarded CBC Magazine’s Networking Star of the Year, Smart Business Magazine’s Social Media Impact Award, and the ISES WOW Award for Best Marketing Campaign over $75,000. In 2015, Nick was selected by Special Event Magazine as one of the 25 Top Young Professionals to watch.

He speaks internationally on topics ranging from event technology, content marketing, digital and live engagement, trade show exhibiting, and Leadership.


He has held multiple positions with the International Live Events Association (ILEA) including International Marcom Chair, Chair of Digital Strategy, Midwest Brand Champion, ISES Live Conference Technology Chair, as well as Cleveland Chapter VP of Communication and President. Nick is

the Chair of Public Relations and Marketing for the SEARCH Foundation and is on the advisory council for the Student Event Planners Association and Events Uncovered.


About the Venue

Hickory Street Annex

Hickory Street Annex is a great place for a party, wedding and/or reception and corporate events. We have windows on all four sides and a view of downtown, exposed brick walls, exposed steel trusses, wood ceiling and concrete floors. It has been described as an industrial, loft-like space.




$45.00 ILEA Dallas Member
$65.00 after 12:00 am May 10

$75.00 ILEA Dallas Guest

$30.00 ILEA Dallas Student

$30.00 ILEA Dallas Student