2018-2019 Annual Sponsors

2018-09 September Education

September 18, 2018
6:00 PM CDT to 9:00 PM CDT
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Canton Hall
2727 Canton St
Dallas, TX 75226


We're shaking things up... this event is on a different day than our usual Monday events! 

The Art of Storytelling thru Events

Events have their own stories waiting to be told.  Our goal is to find ways to tell our clients stories using the most appropriate tools available.  When we do that successfully we transport attendees on a journey delivering messaging in unique and creative ways.

Learning Objectives:
- Learn the key ingredients which must be present in any good story. 
- Identify the basic story principles which exist; every event will fit within one of these categories.
- Define the key elements necessary to propel a storyline for your event.
-Review Case Studies of actual events and evaluate the stories they told.

After-Party includes complimentary ticket to the Zhu concert next door at the Bomb Factory! 

About the Speaker

Lenny Talarico, CSEP, CHE
Executive Director of Events
MGM Resorts, Las Vegas 

Lenny‘s involvement in the live event industry includes entertainment, production and event management. As Executive Director of Events for MGM Resorts Event Productions, he oversees a team that services internal as well as revenue-generating events at MGM Resorts International properties.  He and the MGM team have been recognized with multiple Gala Awards thru Special Events Magazine. Lenny has also been named Event Planner of the Year by Event Solutions Magazine and is part of the team to be honored on two occasions by their publication as Event Company of the Year.


Lenny is one of a select group of industry professionals to hold the Certified Special Event Professional (CSEP) certification as well as the Certified Hospitality Educator (CHE) credential.  He served as president of the International Live Event Association (ILEA) Las Vegas chapter and participated on international ILEA committees.  The National Association of Catering and Events (NACE) have honored Lenny for his leadership and service to the hospitality industry and he was named in Biz Bash Magazine as One of the Most Innovative People in Events.  In addition to his work as an event producer, he is an instructor at The International School of Hospitality (TISOH) in Las Vegas, leading the event design and production curriculum developing the next generation of event professionals.

About the Venue

Canton Hall

Deep Ellum’s newest event and music venue, Canton Hall, opened in October of 2017. Capable of hosting private events as intimate as 150 people up to 750 people and concerts up to 1,100, this is the perfect space for your next private event or public gathering. As another of the amazing industrial chic venues of The Bomb Factory, a "to the studs" renovation makes it the perfect location for hosting events of any kind. Whether it’s an intimate happy hour, a corporate gathering, a private concert featuring a local or national artist with full production, or a celebration with those closest to you, Canton Hall is the perfect space for your next experience.

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$65.00 ILEA Dallas Guest Price

$30.00 ILEA Dallas Student Member

$45.00 ILEA Dallas Discounted Member Price
$65.00 after 7:00 am September 13